Our Leadership

Pilar Carvajal, CEO

Mrs. Carvajal has spent her career managing the strategic development and day-to-day operations in the senior living space.  Her expertise focuses on assisted living, adult day care and memory care. Most of Mrs. Carvajal’s experience over the past 20 years has involved turning around challenged or sub-performing facilities and making them highly profitable. Mrs. Carvajal demonstrates excellence in operations, staffing, billing (both public and private pay).  Mrs. Carvajal entered the senior living space with a mission of providing excellent care and has proven her thesis that better care and better resident outcomes also enhance profitability for property owners.

Prior to creating Innovation Senior Management, Mrs. Carvajal was the Chief Operating Officer of Mia Senior Living Solutions. For fifteen years she oversaw the strategic development and day-to-day operations for the assisted living and adult day care communities the company managed. Mia Senior Living Solutions has worked in 23 states including the District of Columbia.

Prior to joining Mia Senior Living Solutions Mrs. Carvajal worked as a management consultant for the leading management consulting firms of Accenture and IBM Global Business Services in New York City. As such she helped national and international organizations manage change while developing new processes and strategies to create competitive advantages and achieve high performance.

Mrs. Carvajal has a Master of Science degree from the London School of Economics and Bachelor of Arts from Smith College. She is a Goldman Sachs 10000 Small Business Program Alumni and Miami Chamber of Commerce Leadership Graduate. She sits on the Florida Assisted Living Association (FALA) Board, Miami Chamber of Commerce Healthcare Committee, The Beacon Council Small Business Committee and City of Miami Beach Affordable Housing Committee.

Eduardo Carvajal, Director of Financial Management

Mr. Carvajal is an experienced corporate finance professional through his work with JPMorgan Chase, Beckman Coulter and Standard NY Securities. As the Director of Business Development, Mr. Carvajal’s role is to use his extensive knowledge base and relationships to analyze and generate transactions for the team as well as for our investors.

Mr. Carvajal holds an MBA degree and MSIE degree from the University of Miami and a Bachelor of Science also from the University of Miami.


Lisa Jones, LPN, Director of Business Development & Operations Compliance

Ms. Jones is a seasoned healthcare professional bringing nearly 30 years’ experience advocating for our senior population. She has served our seniors within senior living communities, performed within her scope of practice as an LPN and served as a Geriatric Care Manager.

Ms. Jones is a CORE-Certified Assisted Living Administrator in the state of Florida. Ms. Jones has recent experience in the opening, operating and development of independently owned Assisted Living Facility’s specializing in Memory Care. Additionally, she successfully transitioned change of ownership within a large corporate entity.  While performing in her roles as Executive Director, she has enjoyed a deficiency- free track record.

Ms. Jones has a high level of involvement with public relations & community networking within the Tampa-Bay area.  She has a very strong background in business development.

Her natural passion for caregiving has inspired her successful career path. Ms. Jones has a talent for developing strong inter-personal relationships that are built on trust, while implementing structure and upholding state regulations. She excels in identifying problems, simplifying procedures and finding innovative solutions.


Amber Busch, LPN, Area Executive Director

Ms. Busch has 17 years of experience as an assisted living professional. She is a CORE-Certified Assisted Living Administrator in the State of Florida. Ms. Busch has worked in marketing and executive director roles in corporate assisted living facilities across assisted living and memory care units. She has developed and directed marketing and business development assisted living operations across multiple states.

She has proven expertise in designing and overseeing numerous management plans, developing systems, and implementing strategies, while increasing occupancy rates and driving market growth. She has acquired crucial skills in establishing and managing lasting partnerships with residents, families and vendors.

Ms. Busch is also a Certified Pennsylvania Assisted Living Administrator, South Carolina Assisted Living Administrators and has an Assisted Living Administrator Certification in North Carolina. She is a Licensed Practical Nurse.

Irismar Camacho, Office Manager

Irismar Camacho is the company’s office manager. She ensures our office runs smoothly. She has more than five years’ experience as an office manager in healthcare. She also has experience working with the IRS and the Miami Dade Elections Department.

Mrs. Camacho is driven by serving her community and has been a SCORE mentor in addition to a volunteer tax preparer with the IRS Vita (Volunteer Income Tax Assistance) Program. This program offers free tax help to people who generally make $54,000 or less, persons with disabilities and limited English speaking taxpayers who need assistance in preparing their own tax returns.

Mrs. Camacho holds a Bachelor of Law from the University of Santa Maria in Venezuela and has more than 20 years of trademark experience.


Innovation Senior Management is a premier operator of senior living communities that conducts business with integrity and the highest standards while keeping innovation at the forefront of how we service our market. We are committed to our residents and families to provide high quality services. We are committed to our employees to be an employer of choice. We are committed to our business partners to run exemplary businesses.


People make our company great. We hire individuals that share our values and have a passion for what they do. We work together within a team environment of mutual respect, honesty, integrity and professionalism. We are energetic and knowledgeable and take pride in our work and our company and exhibit compassion for those we serve. We approach our work proactively and positively and maintain an open environment where gratitude, communication and accountability are encouraged. All of these contributions to our company culture are strengthened by the importance we place on family and preserving the healthy balance between professional and personal life.


Be Accountable – We are responsible for our own behavior and actions. The responsibility for providing service for our customers: residents, their families, representatives and our vendors, starts with each employee. We value actions which are based on facts and considerate thinking.

Deliver Customer Satisfaction – We believe that customers deserve service that is provided in a timely and careful manner. We place a high value on following up and following through to completion with services, needs and inquiries from our customers.

Communicate – We value and expect the open and honest sharing of ideas, concerns, and problems at all levels of our organization. Quality customer service requires sharing of information, clear and effective written and spoken expression and presentation of ideas and factual information throughout the organization and with our customers.

Be Compassionate – We believe that the concerns of our residents, their families, representatives and employees are important. We believe it is important to listen carefully to others to fully understand their views before making decisions or conclusions, to appreciate and be sensitive to the feelings and needs of others, and to measure our own impacts on others. We will have respect and consideration for one another.

Be Consistent – We strongly value fair and equal delivery of our services and policies to all our customers. We believe our policies and procedures should be enforced in a fair, just and honest manner throughout our organization and community.

Be Honest – We value people who are honorable in principles, intentions, and actions, and who are ethical and fair. We value truthfulness and integrity.

Be Professional– We value education, training, and personal attitudes and appearance that support the development, maintenance, and advancement of a qualified, customer oriented work force.

Be a Team Player – We are all part of the same team with the same goals and objectives. We shall accept and work towards those goals as part of the team even though we may not personally agree with every aspect. We shall accept and work with other members of a team.